Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites function efficiently, to remember your preferences, and to provide information to website owners about how visitors interact with their site.

Cookies may be "session cookies" that expire when you close your browser, or "persistent cookies" that remain on your device for a set period or until you delete them. Cookies may also be "first-party cookies" set by the website you are visiting, or "third-party cookies" set by external services embedded in the website.

In addition to cookies, we may use similar technologies such as web beacons, pixels, local storage, and scripts that perform comparable functions. References to "cookies" in this policy include these similar technologies unless stated otherwise.

2. How We Use Cookies

Eliminationuemus uses cookies to:

Ensure our website functions correctly and securely.
Remember your cookie consent preferences so you are not asked repeatedly.
Understand how visitors navigate our website so we can improve content and layout.
Measure the effectiveness of our advertising campaigns when you have consented to marketing cookies.
Maintain session integrity during form interactions and navigation.

We do not use cookies to collect sensitive personal information such as health data. Our website provides general informational content about organisational flow design and does not offer medical services.

3. Cookie Categories

We classify cookies into the following categories, each requiring different levels of consent under UK privacy law and the Privacy and Electronic Communications Regulations (PECR):

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided. Because they are strictly necessary, they do not require your consent under PECR, though we still inform you about their use in this policy.

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously or in aggregated form. This data helps us improve page content, navigation structure, and overall user experience. These cookies are only placed with your explicit consent.

3.3 Marketing Cookies

Marketing cookies are used to track visitors across websites and measure the effectiveness of advertising campaigns. They may be set by us or by advertising partners. These cookies are only placed with your explicit consent. We do not sell personal data collected through marketing cookies.

4. Specific Cookies We Use

The following table describes the main cookies that may be set when you visit our website:

Strictly Necessary

thisdomain_cookie_consent — Stores your cookie consent preferences. Duration: 12 months. Provider: Eliminationuemus.
session_id — Maintains session state during your visit. Duration: Session. Provider: Eliminationuemus.

Analytics (requires consent)

_ga — Distinguishes unique users for traffic analysis. Duration: 24 months. Provider: Google Analytics (if enabled).
_gid — Distinguishes unique users for traffic analysis. Duration: 24 hours. Provider: Google Analytics (if enabled).
_gat — Throttles request rate to limit data collection. Duration: 1 minute. Provider: Google Analytics (if enabled).

Marketing (requires consent)

_gcl_au — Used by Google Ads to experiment with advertisement efficiency. Duration: 90 days. Provider: Google (if enabled).
ads_session — Tracks ad conversion events. Duration: 30 days. Provider: Advertising platform (if enabled).

Analytics and marketing cookies are only activated after you click "Accept All" or enable the relevant categories in "Cookie Settings". If you reject non-essential cookies, these will not be placed on your device.

5. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and you should refer to the respective third party's privacy and cookie policies for further information. Third parties that may set cookies on our site include:

Google Analytics: Provides website traffic analysis. Privacy policy available at policies.google.com/privacy.
Google Ads: Measures advertising conversion and remarketing where applicable. Privacy policy available at policies.google.com/privacy.
Font and icon CDNs: May set technical cookies for content delivery optimisation.

We review our third-party relationships regularly and limit data sharing to what is necessary for the stated purpose.

When you first visit our website, a cookie consent banner appears offering three options:

Accept All: Enables strictly necessary, analytics, and marketing cookies.
Reject: Enables only strictly necessary cookies. Analytics and marketing cookies are not placed.
Cookie Settings: Opens a detailed panel where you can toggle analytics and marketing categories individually. Strictly necessary cookies cannot be disabled.

Your preferences are stored in the thisdomain_cookie_consent cookie for 12 months. After this period, or if you clear your browser cookies, the consent banner will reappear and you will be asked to confirm your preferences again.

You may change your cookie preferences at any time by clearing your browser cookies and revisiting our website, or by contacting us to request guidance on updating your settings.

7. Browser Controls

Most web browsers allow you to manage cookies through their settings. You can typically:

View cookies stored on your device and delete them individually or collectively.
Block third-party cookies while allowing first-party cookies.
Block all cookies from specific or all websites.
Configure your browser to notify you when a cookie is being set.
Enable "Do Not Track" signals, although our website may not respond to all such signals.

Please note that blocking or deleting cookies may affect website functionality. Strictly necessary cookies are required for basic operation, and disabling them may prevent certain features from working correctly.

Instructions for managing cookies in popular browsers:

Google Chrome: Settings → Privacy and security → Cookies and other site data
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
Apple Safari: Preferences → Privacy → Manage Website Data
Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

8. Legal Basis for Cookie Use

Under the UK GDPR and PECR, our legal bases for using cookies are:

Strictly necessary cookies: Legitimate interest in providing a functional and secure website, exempt from consent requirements under PECR Regulation 6.
Analytics cookies: Your explicit consent, obtained through our cookie banner or settings panel.
Marketing cookies: Your explicit consent, obtained through our cookie banner or settings panel.

You may withdraw consent for analytics and marketing cookies at any time without affecting the lawfulness of processing based on consent before withdrawal. Withdrawal can be effected by rejecting cookies through our banner, adjusting browser settings, or contacting us directly.

9. Changes to This Policy

We may update this Cookie Policy to reflect changes in the cookies we use, applicable law, or our business practices. When we make material changes, we will update the "Last updated" date at the top of this page. Where required, we will seek renewed consent for any new non-essential cookies introduced after your initial consent.

10. Contact Us

If you have questions about our use of cookies or wish to exercise your data protection rights, please contact:

Eliminationuemus
175-179 Oxford St, London W1D 2JS, United Kingdom
Email: hello@eliminationuemus.world
Telephone: +44 20 7287 8507

For broader information about how we process personal data, please see our Privacy Policy.